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Kia Celebrates 20 years in Canada and Welcomes new Chief Operating Officer & Vice President

Kia Celebrates 20 years in Canada and Welcomes new Chief Operating Officer & Vice President

(Mississauga, ON) June 13, 2019 – Kia Canada Inc. officially celebrated its twentieth year in Canada last week at an employee celebration that acknowledged the enormous team effort that has contributed to the rapid success of the brand across the country. The celebration was also the perfect opportunity for staff to meet Kia Canada’s new Chief Operating Officer, Elias El-Achhab.

Exciting new addition to Kia Canada’s leadership team

Kia Canada Inc. is pleased to welcome Elias El-Achhab as the organization’s new Chief Operating Officer & Vice President, reporting directly to Kyle Lee, President & CEO, Kia Canada Inc.

A highly accomplished and motivated professional with more than 17 years of experience in many aspects of the automotive industry, Elias brings a strategic mindset and a vast array of skills to the team and will be tasked with leading Kia into its next 20 years of growth.

“As we look to build on a successful first twenty years in Canada, we are very excited to welcome Elias to the team,” said Kyle Lee, President & CEO, Kia Canada Inc. “His experience and leadership will play a critical role in bringing some very exciting plans to the Canadian market in both the short and long term.”

Elias joins the team from the S. Dilawri Auto Group in Ottawa where he was Vice President, responsible for all facets of business operations for ten dealerships, two of which were the Kia brand.

Celebrating Twenty Years in Canada

Kia Celebrates 20 years in Canada and Welcomes new Chief Operating Officer & Vice President

In 1999, Kia Canada Inc. opened for business with 43 dealerships and two nameplates – the Sportage and the Sephia – finishing that first year with 1,417 vehicles sold. Since that first year, Kia has grown in leaps and bounds to a national network of nearly 200 locations, delivering nearly 75,000 annual sales through an award-winning lineup of eleven nameplates.

The rapid growth of the brand in Canada has been aided by a dramatic improvement and leadership position in both design and manufacturing quality, but accomplished through the hard work of Kia Canada’s dedicated employees and dealership staff.

Last week, Kia Canada recognized the contribution that its employees make to the brand’s success through a staff celebration at its corporate head office in Mississauga. For the first time ever, all employees from across the country were given the opportunity to come together and appreciate the cross-functional relationships that make the Power to Surprise possible at all levels of the business.

“I’m thrilled to be joining Kia at such an exciting time for the brand,” said Elias El-Achhab, Chief Operating Officer & Vice President, Kia Canada Inc. ”Having the opportunity to celebrate the collective achievement of this team and meet such a great group of people was the perfect way to start my journey at Kia and I cannot wait to be part of the future that has limitless opportunity for the brand both globally and here in Canada.”


About Kia Canada

Kia Canada Inc. ( ) a maker of quality vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation (KMC) which was founded in 1999 and sells and services high quality, class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 188 dealers nationwide. Kia Canada Inc. employs 160 people in its Mississauga, Ontario headquarters and four regional offices across Canada, including a state-of-the-art facility in Montreal. Kia’s brand slogan "The Power to Surprise" represents the company's global commitment to surprise the world by providing exciting & inspiring experiences that go beyond expectations.

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