Kia has partnered with the Vancouver Whitecaps FC, and the Vancouver Police Department (VPD) to present a free, four day, Youth Soccer Camp.
The camp provides over 300 local youth an introduction to the sport of soccer and the chance to develop their skills and confidence with volunteers from the VPD and coaching support from the Whitecaps FC.
Kids are treated with demonstrations from the VPD’s: Motorcycle Squad, Mounted Squad, Emergency Response Team, Dog Squad and Police Helicopter (Air 1).
In addition to providing each child with a free reusable water bottle, Kia Canada also pledged to support the VPSSC Soccer Cleat Program which provides soccer cleats to youth who need them.
Kia Canada and the Montreal Impact FC have teamed up to offer a three day soccer clinic for young people ages 8 to 14 years old.
The clinic takes place right next to Saputo Stadium, in downtown Montreal, and is led by coaches of the Montreal Impact Soccer School. In addition to soccer skills, the clinic provides the opportunity to increase kids' self-esteem, sportsmanship, and leadership skills.
Drive Change is all about making a difference in your community. And Kia Canada has been the largest corporate partner of KickStart since 2010. In 2014 former Toronto FC Forward Jermain Defoe helped us make a difference at the Kia Training Ground, within Downsview Park. Defoe surprised a group of soccer loving children from MLSE's KickStart soccer program, showed off a few soccer skills, and recorded a short message promoting Kia’s Soccer Equipment Drive. Defoe gave kids some pointers on the game, gave autographs, and posed for pictures – making unforgettable memories for all.
Drive Change 2013
The 3rd annual Drive Change Day focused on educating Canadians about road safety through driver safety tips that were showcased on air during the month of July and August. These safety tips were presented by Kia Canada’s executive team, Canadian television personalities, corporate partners, and well-known automotive Journalists. Presenters include: Rick Campanelli – host of ET Canada, Anouk Meunier – host on TVA, Tim Leiweke – President and CEO of MLSE, Joey Saputo - President of the Montreal Impact, Jim Kenzie – Automotive Journalist and Brad Diamond – host of Motoring Television.
Drive Change Day 2012
The 2nd annual Drive Change Day was about inspiring Canadians to create a positive impact in their local communities, which they did with overwhelming success. Kia Canada employees, dealers, partners and the general public organized over 2,000 initiatives across Canada including handing out 700 tree saplings, collecting food and clothing for the less fortunate, refurbishing a mural painted by school children in their local park and teaching a community how to grow sustainable vegetables.
Drive Change Day 2012 saw support from two great Canadian personalities, Rick Campanelli from Entertainment Tonight Canada and Peter Fallico from HGTV, which helped spread Kia’s Drive Change Day message.
Drive Change 2011
Building off the initial ‘Drive Change’ campaign, 2011 marked the inaugural year of Drive Change Day and Kia Canada’s commitment to social responsibility. With the focus on inspiring Canadians to create a positive impact in their local communities, and together with support from Canadian television personalities Susan Hay and Anna Olson, various events were set up nationally including; Collecting food for local food banks, free picnics to promote families spending more time with each other and cleaning up public parks. Nationally, Kia Canada dealerships provided knapsacks and schools supplies to children in need, in addition to cleaning up local communities.
Drive Change 2010
Drive Change Day’s humble beginning took place in 2010, when ‘Drive Change’ was just an idea not the initiative it is today. The idea revolved around two major projects which would be undertaken that year; restoration of the Second Base Youth Shelter in Scarborough, Ontario and building a garden for the residents living at the Gilder Avenue location of Toronto Community Housing. Both transformations were aired on TV, in lieu of a brand commercial, to begin inspiring Canadians to Drive Change. This is where Drive Change began and was the seed for how it has evolved today.