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KIA drive change

Drive Change 2014 - 2015

Since 2014 Kia has focused Drive Change efforts on a Soccer Equipment Drive and soccer camps for Canadian youth.

All Canadians were encouraged to donate new and lightly used soccer equipment so that more kids who want to play are able to do so.

After all, participation in sports assists kids to stay healthy, gain confidence, build self-esteem, and develop skills that foster teamwork.

Vancouver Police Department Youth Soccer Camp

Kia has partnered with the Vancouver Whitecaps FC, and the Vancouver Police Department (VPD) to present a free, four day, Youth Soccer Camp.

The camp provides over 300 local youth an introduction to the sport of soccer and the chance to develop their skills and confidence with volunteers from the VPD and coaching support from the Whitecaps FC.

Kids are treated with demonstrations from the VPD’s: Motorcycle Squad, Mounted Squad, Emergency Response Team, Dog Squad and Police Helicopter (Air 1).

In addition to providing each child with a free reusable water bottle, Kia Canada also pledged to support the VPSSC Soccer Cleat Program which provides soccer cleats to youth who need them.

Montreal: Soccer Skills Clinic

Kia Canada and the Montreal Impact FC have teamed up to offer a three day soccer clinic for young people ages 8 to 14 years old.

The clinic takes place right next to Saputo Stadium, in downtown Montreal, and is led by coaches of the Montreal Impact Soccer School. In addition to soccer skills, the clinic provides the opportunity to increase kids' self-esteem, sportsmanship, and leadership skills.

Toronto: KickStart Soccer

Drive Change is all about making a difference in your community. And Kia Canada has been the largest corporate partner of KickStart since 2010. In 2014 former Toronto FC Forward Jermain Defoe helped us make a difference at the Kia Training Ground, within Downsview Park. Defoe surprised a group of soccer loving children from MLSE's KickStart soccer program, showed off a few soccer skills, and recorded a short message promoting Kia’s Soccer Equipment Drive. Defoe gave kids some pointers on the game, gave autographs, and posed for pictures – making unforgettable memories for all.