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At the 2009 North American International Auto Show in Detroit, automobile enthusiasts were treated to two firsts from Kia: the debut of the 2010 Soul and the unveiling of the one-of-a-kind Kia Soul'ster concept from Kia’s California Design Center.

Is Soul'ster a roadster? A compact pickup? A city-savvy crossover? The answer is Yes, Yes and Yes!

Kia Souls'ter concept front driver's side 3/4 angle

Soul'ster leapt off the designers’ drawing boards as an expression of “extreme functionality” that takes the style, sportiness and flexibility of the award-winning Soul to a whole new level. The goal, in the words of the design team, was to create a vehicle “that puts a grin on your face every time you see it or drive it!”

Kia Souls'ter concept rear passengers's side 3/4 angle

Based on the Soul platform, the Soul'ster features an open-air cockpit with contoured seating and a versatile, open cargo area at the rear. Roll bars extending from the B-pillar to the rear of the vehicle make a bold design statement and also function as a base to carry oversized cargo.

Kia Souls'ter concept interior cabin

With its captivating looks and back-to-basics approach to fun and functionality, Soul'ster is a pivotal vehicle in the ongoing evolution of Kia’s new design ethos.

Kia Souls'ter concept side profile